About Us

We are a hat company dedicated to the modern woman. We don't believe glamour needs an invitation. Bring your main character energy to your Tuesday morning coffee runs and your Saturday brunches. We design beautiful, feminine investment pieces that give you instant poise and the freedom to express your most striking self.

Proper Icon began with an observation by our founder, Courtney: the modern American wardrobe had lost its most captivating accessory. While the rest of the world still embraced the hat as a staple of sophisticated dressing, women here were leaving their signature looks unfinished. We are here to change that.

Every Proper Icon silhouette is proudly conceptualized and designed in-house in our Virginia studio. We draw our inspiration from the effortless sensuality of European street style—that distinct Parisian chic where a structured hat is as essential to a woman's allure as her favorite handbag.

Proper Icon isn't just about what you wear—it’s about the space you choose to take up. We create fiercely feminine investment pieces for the woman ready to fully embrace her main character energy. Stop waiting for an occasion. Claim your signature look, and never apologize for being the most captivating woman in the room.