About Us

True Style is Eternal.

We believe in the power of the finishing touch.

Proper Icon started with a simple observation by our founder, Courtney: American style had lost its crowning glory. A lifelong lover of hats, Courtney recognized that while the rest of the world embraced headwear as a daily staple of sophisticated dressing, the US had left it behind.

We are here to change that.

We draw inspiration from the effortless glamour of European street style—that distinct Parisian chic or Italian flair where a structured hat is as essential as a great handbag. We don't believe glamour is reserved for black-tie events or vintage movies. We believe it belongs in your Tuesday morning meeting and your Saturday brunch.

Proper Icon is for the woman who knows that true elegance is always modern. We create investment pieces, like our signature pillbox hats, designed to give you instant poise and undeniable confidence.

Don't just admire the look. Own it.